We are a streetwear clothing company helping people create the confidence they need to be their authentic selves. It’s not just a shirt, it’s a voice for the voiceless, a face for the faceless, it’s an unapologetic acceptance of who they are.

The vision behind Cool Junkie is to gift those who are overlooked, voiceless, insecure, or apologetically themselves an opportunity to express themselves as who they are so they may find confidence and assurance in who they are: a cool junkie; someone who is themself and loves themself. No they don’t need x or y, they just need themself to join the cool junkie family

It’s difficult for a tyro streetwear company to compete with the streetwear brands of today. Except that we have a certain market that is not targeted by these brands.

Those who are neglected by the societal and cultural definition of “cool”, “confident”, “important”. The mission for cool junkie is to guide it along the path of completing its mission so that it becomes the niche leader of authentic, affordable, unapologetic clothing for those who can’t seem to fit the “model” shown in SUPREME, BAPE, NIKE, etc.